Messaging & Brand Building with Video

Clear messaging combined with excellent branding is essential to every successful organization.

Video is a great way to be clear and consistent with your messaging. Video is a must have for promoting your brand in ways that are memorable and shareable. Whether the messaging is designed for the public, employees, or other stake holders, using professional videos in your communications and marketing goals has become a necessity. As your organization engages even more through online channels, the need for quality video content also increases. Partnering with a seasoned video producer who understands your mission, values and brand can lighten the load of video production. Regardless of the types of videos you need, at J6 MediaWorks, our first step is to get to know your organization in depth, understand your mission in detail and understand the best way to make the process of creating engaging videos as easy as possible for you!

Increase Support by Showcasing Your Community Impact

Your organization is defined by what you do to serve and help your community. How you demonstrate the impact of your service, and why people should support you, is paramount to the perception of your relevancy. How can this be done best? By telling the stories of the people that need your help and how your organization makes a difference to them. Video is a powerful, compelling medium to illuminate these stories. Along with professional-quality audio, great music, and enhanced graphics video can also elevate your public perception. At J6 MediaWorks, our hallmark is professionally produced videos that showcase the impact you are making and your relevancy to the community.

Recruit New Talent & Supporters

A key activity for any growing operation is recruiting new talent and the right supporters. Video is a perfect way to grab the attention of those you are looking to recruit to your cause. Video make ups the largest percentage of how we take in information today. Having a professionally crafted video will increase your potential appeal and ability to impress your audience with what you have to say and show. More than eyeballs on the screen, video brings your organization, mission, and people to life. Recruiting efforts are further improved with videos that underline your mission and culture so you can attract like-minded individuals to your team. If you are looking for a recruitment video, we have the experience to make one for you.

Celebrate Your Culture & Mission

Hard work goes into defining your mission, vision, and values - the core ideas that set your organization apart. Some of the best marketing and community relations strategies include telling people about your values, what you stand for and the vision that makes you unique. Spotlight your mission and values not only is important for brand building but you will find that those with similar beliefs will gravitate towards you. For internal communications, nurturing your culture is an ongoing effort with both new and existing employees. Culture videos are an effective way to engage all the members of your organization and inspire them to be agents of your culture.

Tell Your Unique Story

Don’t just tell people about your organization on your “About Us” page, show them your unique story and what you do with a video. People are often curious about how things got started or how it all works. Viewers feel more connected to a story by seeing the genuine faces of the people behind the organization, hearing directly from those who got it started as well as those who keep it going. Telling your story through a video can vividly illustrate the problems you address, the solutions you provide, and the success stories related to your efforts. At J6, we focus on authenticity when we tell the stories of those you help. We produce videos that are heartfelt and honest as we connect your audience to your unique organization.

Make An Announcement

Maybe you want to share some important news within your organization, to the larger community or through the media. Do it with a video! Regardless of the announcement, adding video to the mix enhances the importance of the news your organization is making.

The Sheen Center

Promo Video

Solarity Credit Union

Ad Campaign

St Luke’s Cornwall Hospital

One of five commercials for an ad campaign

Nuvance Health

What If Campaign. Celebrates Culture and Mission

Let's Talk Video

Whether you have a question about a specific project, or just want to learn more about video production with J6, we’d love to hear from you!