Custom Crafted Videos

When an organization needs to tell a story that doesn’t fit into a “simple video” package they often come to us. All stories are unique, but some can also be complex and require storytelling techniques and video production know-how that is not average or run of the mill. There is a common misconception that all you need to make useful video content is a recording device, someone who is called a “videographer”, and some basic editing software. In some instances, this combination will do the trick, in many cases it doesn’t. As the world becomes more and more saturated with video content, you will need your videos to stand out. To do that they need to be well crafted. This means more than being professionally shot. It also means applying story telling techniques that are not familiar to every producer; techniques that can weave together a “seamless” video experience which, like a well written book or magazine article, is coherent, comprehensive and unfolds in a way that maintains audience attention from beginning to end.