Sometimes we get to do the unexpected. On a recent shoot for Williams Lumber we got creative.

Along with the use of a Canon C300, we used an iPhone to shoot footage from a toy train.

It’s certainly worth a trip to Williams Lumber in Rhinebeck during this time of year. Every year you can see the famous Christmas display and toy train Santa village.

Here is the TV promo, a production by of Pace Production, Inc. directed by Dina Shackelford, director of photography, our very own, Edward Roy.